How Technology Can Elevate Small Businesses Amongst the Competition

In this day and age, small businesses tend to have a tougher time competing against large corporate giants OR even their equally small competitors. From funding, to overhead, to many other factors - smaller businesses tend to be overlooked, out-sold, or even absorbed by these larger companies due to a myriad of reasons. In fact, according to the U.S. Bureau of Labor Statistics, 20% of most small businesses fail within their first year! To avoid falling short in the future, check out what you can do NOW.

The Truth

It’s incredibly important to a small business or start-up to be able to stay competitive and find something to give them a “leg-up” against their competitors. Whether it be their very own product, service, office-culture, etc. - Something has to be done or implemented to set those companies apart from the big corporations casting shadows or those competitors right down the street drawing in more business.

Just about everything has been done before, there’s a solution for this, a product for that, and a gadget to make life “easier.” So, as a business when you wade into uncertain waters, especially during a time such as the one we’re in right now with COVID-19, it’s so important to be able to stay afloat and prove that while what you’re doing may have been done before, YOUR service, product, or solution is the best and WHY!

The Solution

One way to help keep a business afloat is the implementation of some sort of technology. Whether it be a web service, SaaS, mobile app, etc. Having these technological tools under your belt can help give your business that proper boost that you need to stay afloat. By not maintaining relevance and staying up to date on technological trends, the odds of you falling short amongst the competition are high. Why? Odds are, these major corporations already have some sort of technology that enables their success. If a potential client comes your way for business and finds out your competitor is using a “proprietary technology” or similar tool, it puts your competitive advantage at risk.

Luckily, here at ApplicantOne, we have a way to keep businesses afloat by assisting on the hiring process! Now more than ever, especially in dealing with COVID-19, it’s so important to have some sort of hiring plan or re-bound in place so that, #1 you can fill those positions, but #2, you can stay competitive with a recruiting solution like ours on your side. Plus, when you have an awesome team of employees who love you, your business, and each other - that improves employee retention, reputation, AND many times these larger organizations have incredible “claims” but don’t really follow through. With a smaller business, you actually have the upper hand here as you can cater specifically to each employee and the organization as a whole with a more intentional, focused approach. Don’t believe us? Check out this quote from ThriveHive from a blog where they list “Attracting the Best Employees” as one of the top 7 ways to stay competitive:

Employees make your business, so naturally, the better workers you have, the more successful your business will be. Big businesses may have more employees, but you can have great employees—something your customers will notice. Your employees might enjoy working for a boss directly involved in the business as well.

Even more, our team of experienced recruiters here at ApplicantOne know the industry in and out and have worked with a variety of different industries, professionals, and experience levels. So, their ability is unmatched and their focus is lasered. Here’s a quote on the topic from one of our recruiters, Nathan Lewis:

Small businesses typically don't have a budget in place for expensive technologies to help them. We live in an era where business tools are essential for success, and those tools should be accessible first to HR. Employees are a business's most valuable assets, therefore it makes sense to have an affordable yet powerful tool to keep track of candidates while maintaining a visual on their progress through the application process. That's where ApplicantOne can help immensely.

Want to learn more about ApplicantOne and the ways in which our small business can help YOUR small business? Here’s a few things you can do: Request a Demo, Sign-Up for our Webinar, OR check out our Services Page!

A team member is ready and able to talk to you now about our solution - We are passionate, dedicated, knowledgeable. Find out for yourself the difference ApplicantOne can make!